Volunteers Gone Viral
Who better to rock social media on your behalf than your local teens? DoSomething.org, a nonprofit for teens and social change, is running a campaign from Sept. 12 – Nov. 14 to help increase animal adoption rates. They will be asking young people (up to 25 years old) to visit their local shelters and take pictures of the animals, which they will then share, along with animal profiles, via a dedicated Facebook app. By using the power of social networking, they can raise awareness about the importance of adoption and help those animals find homes.
Here’s how it works. Teens take action by:
1. Visiting their local shelter and taking pictures of animals in need of updated photos.
2. Uploading their photos to the campaign microsite along with a description of the animal and shelter location.
3. Sharing the photos with their Facebook friends to get the word out and the animals adopted.
The kids win prizes for the animals they’ve photographed by sharing their pictures with as many people as possible. The more shares the animals get, the bigger the prizes, such as food and toys.
Have you worked with teen volunteers at your agency? Leave us a comment and let us know!