Shelter’s Edge

- Wanna meet some lifesaving superheroes?

Join us on Facebook now through Sunday, as we support and report on the 50 agencies kicking off their first official weekend in the 2012 ASPCA Rachael Ray $100K Challenge. For three months, they’ll be going the distance to save more animals’ lives than they did during the same period last year. I’m expecting to see a ton of fun adoptions promotions, like this one from Humane Society of Lancaster County. Please stop by and give up a little Facebook love for your colleagues in the field.

- Fact: When you get to be 115, you get to throw a kick-butt party for yourself…

Spokane Humane Society recently celebrated theirs with $1.15 adoption fees for all cats 1 and older. Nice! Has your agency had a birthday this year?

- Need a new Facebook cover photo? Make like Edmonton Humane Society and ask your supporters for submissions. For their My Furry Soulmate contest, the Alberta agency had fans send in pics that best captured the human-animal bond. And the winner was….

Best part: They got so many amazing ones they’re rolling out the runner-ups as cover pix, too. Doncha just love user-generated content?!

- You may have missed Gorgeous Grandma Day on July 23 (a great time to promote your feline golden girls), but there’s still time to make the most of the moment all your orange cats have been waiting for: National Creamsicle Day, celebrated August 14.

This promotion offered by South Suburban Humane Society during the 2010 $100K Challenge has to be one of my all-time favorites. Though it does sort of make you hungry… (P.S. Need more inspiration? Check this list of wacky holidays and do tell if there are any you might be celebrating in the near future.)

- Now here’s my kinda Olympic hopeful:

With a name like Zeus—and support from the SPCA of Wake County‘s Pit Crew program to promote “All-American dogs”—this sweet guy’s already a contender. The North Carolina agency’s got a whole album full of pix like these.

If your agency’s running an Olympics-inspired promotion, please tell me about it (and share links to any materials) in the comment box—we’d love to feature them all on Shelters’ Edge. Bonus points: If the animal sheltering field held Olympic games, which event would your agency medal in?

Related links:
ASPCA Rachael Ray $100K Challenge
“10 Pit Bull Campaigns”
“Take Five Friday: Empty Kennels, 10,000 Spay/Neuters and Free Social Media Advice”

Tags: Adoption Marketing, Adoption Programs, Fee-Waived Adoptions, Marketing & Media, Photos, Saving Lives, Social Media

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