Take Five Friday: Men & Cats, 21,000 Facebook Shares and Getting That Coveted Head Tilt
Yes, yes, yes—you can tell the story of one animal to raise awareness of all others who need help. Case in point: Asheville Humane Society’s “Do You Believe In Magic?” campaign, centered on a severely neglected poodle rescued by the North Carolina agency. They’ve dedicated a special section of their website to Magic, complete with links to media coverage, updates from his foster family, special tees and pins, before-and-after pics and a ChipIn! Widget for Magic’s fund.
Extra credit: Pay a visit to this ASPCA Partnership agency’s Facebook Timeline to crib notes on all the little details to consider when drawing up your communications plan for your next big campaign—they’ve got a Magic-themed profile pic and cover photo, regular Magic updates and a couple photo albums.
- In case you missed it—check out Beth Kanter‘s post on “Strategic Spontaneity: How the Humane Society Got 21,000 Shares of Campaign Message on Facebook In 48 Hours.” Takeaway: Honest, emotional language + knowing what’s resonating with your audience + a simple call to action = lives saved. Whoa!
- I’m flipping over this photo of Toodle’ums, snapped at Santa Fe Animal Shelter & Humane Society during the first couple weeks of the ASPCA Rachael Ray $100K Challenge.
What lengths have you gone to get great pix of the animals at your agency? Facebook fan Sheila, a long-time volunteer with rescue groups, told us she will make any noise it takes—be it squeak, bark or meow–to get the much-coveted “head tilt/ears up pose.” And the dogs at Animal Friends visit a professional portrait studio every Monday. A team of volunteers drives them to their appointments, where the pups totally work it, as you can see here…
Love the very public shout-out for these volunteers on this 2012 $100K Challenge contestant’s blog–and hello, it’s also a cool way to promote their volunteer program in general!
- OK, so whose staff meetings look like this one at Washington Humane Society?
P.S. Steal their idea and share a fun photo like this with your social media fans. Who wouldn’t want to support a happy place where dogs count as part of a quorum?!
- What’s better than posting photos of men with their cats to get instant Facebook engagement? Men in hats with their cats, of course!
Did you not just smile when you saw this photo of Phoebe and her new partner in crime that Oconee Humane Society submitted to the $100K Lives Saved Photo Gallery? Yeah, I thought so!
Related links:
ASPCA Rachael Ray $100K Challenge
“Great Shelter Dog Photos (And Killer Abs!) in 7 Easy Steps”
“Tip of the Week: C’mon, Get App-y!”
Tags: Adoption Marketing, Adoption Programs, ASPCA Partnership, Marketing & Media, Photos, Saving Lives, Social Media, volunteers
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Jolene Miklas Says:
Thank you so much for highlighting Animal Friends, our volunteers and our dogs!