Shelter’s Edge

Asking for money is even more daunting when you’re requesting lots of it – that’s why it’s so important to be prepared with polished language when meeting with a potential major donor. Even Sean O’Connor, Senior Vice President, Development Guild/DDI, who has been fundraising for a living for over 20 years, admits to practicing his pitch in front of the mirror.

“Rehearsing helps get the language out of my mouth so I don’t trip on the words,” he says. All that practice has allowed O’Connor to perfect the art of power language – the right words said in the right way to get major donors on board. Here are his favorite approaches:

Do you have experience talking the talk? We’d love to hear about your successful conversations with major donors in the comment box.

Meet us here every Monday for tips we’ve gleaned and seen that may make your life a little easier, make a routine process go a little faster or deliver some extra comfort for the animals in your care.

Related Links
Webinar recording: Maximizing Opportunities for Major Donors with Sean O’Connor
Increasing Donations
Fundraising on Shelters’ Edge

Tags: Fundraising, Shelter Management

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