Shelter’s Edge

- So, it’s time for your next Facebook update, but your staff is totally spent after a crazy day and you were so busy doing adoptions that you didn’t get any photos of happy new families… what do you do? Why not take a tip from Shelby Humane Society…

The ASPCA Partnership agency recently posted this photo along with the caption, “We did catch Danielle like this—after rocking it all day long, just after the last people left… It really does feel good to be this exhausted when it means 4 cats and 2 dogs left today, 1 dog was returned to his owner, and 4 more cats and 2 more dogs will go home after they have been fixed!” What a fun way to report your daily adoptions numbers, give a shout-out to staff AND let folks know about the good work you do!

- Of course, when there’s not even time to get all Candid Camera with your adoptions staff, there’s always the option of scheduling and auto-publishing your posts. One of our colleagues recently asked about the best tools for doing this, so we asked our Facebook fans for their input.

Tried any and liked ‘em? Please share your thoughts in the comment box.

- Yet another reason to love Facebook:

Ron saw Maxine on Sacramento County Animal Care’s Facebook page one morning last week and went to the shelter to adopt her later that day. YES! (P.S. Check out the agency’s Timeline cover photo. Good stuff.)

- Effective way to tell a story in just a few sentences: The Before-and-After Photo & Caption, courtesy of Washington Animal Rescue League:

“Remember Mack, the 4-year-old hound mix from West Virginia?” the D.C. agency wrote on Facebook. “Well, this lucky dog has found his forever home…complete with a boy of his own. What could be better?”

- Effective way to tell a story, expanded edition: The Before-and-After (and Lots of Stuff During) Photo Album, courtesy of Last Chance Animal Rescue:

The Waldorf, MD, agency’s Super Kitten Facebook photo album tells the story of a 12-week-old kitten who underwent and recovered from surgery to correct an extreme deformity. You totally fall in love with the little dude along the way to the happy ending and, if you’re a writing and editing geek, you also fall in love with the many ways you can repurpose this—with the well-written, informative captions and wonderful photos, this could be turned into a website or newsletter article or a little slide show. Sigh.

Tags: Adoption Marketing, Adoption Programs, ASPCA Partnership, Marketing & Media, Personnel and Policies, Photos, Saving Lives, Social Media, Tools

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