Shelter’s Edge

- Can you do two things at once? Check out the advertising equivalent of chewing gum and rubbing your head at the same time, as deftly demonstrated by Pet Helpers:

Those passing by the Charleston agency last week saw this fun sign in person, and supporters online were delivered the message via Facebook. Pet Helpers posted this photo along with the status: “With dozens of kittens waiting in foster care, the kittens that are in our shelter NEED HOMES NOW. Please encourage your friends to adopt!” Great social media move by this ASPCA Partnership agency.

- Things to do on Facebook, #51: Post shots of staff and volunteers going about their day-to-day activities, like this one from HALO Animal Rescue.

It’s such a great way to show folks all the hard work that goes on at your agency, and you’ll get good engagement on your page to boot. Love how they took the opportunity to educate with the status that went along with this one: “Just a normal crazy morning here at the shelter… and that means cleaning like crazy! Here’s Deb sanitizing a nebulizer box, which helps the kitties get better faster by breathing in medicated vapor.”

- How to recruit your next foster family in 41 seconds: Watch this short, sweet and super-effective video from ASPCA Partnership agency Asheville Humane Society. What a simple and powerful way to put out a call for volunteers.

- Do you adopt out lil’ critters at your agency? Take a sip, er, tip, from New Hampshire SPCA, who posted this Awww-inspired promotion on their Facebook Timeline along with a link to the small animal adoption page on their website. Bonus points for incorporating their lovely logo in the photo, too. Look at that mug!

- Art Appreciation 101, AKA “31 days of happy memories:” For the entire month of May, adoptions counselors at Wisconsin Humane Society celebrated every match they made by writing the name of the adopted animal on this whiteboard wall once they went home.

What a work of art–and such a great way to keep spreading good vibes to staff and visitors about what a positive, happy place this shelter is.

How do you celebrate adoptions at your agency?

Related links:
50 Things to Do on Facebook
ASPCA Partnerships
“Wordless Wednesday: Adoption Signage”

Tags: Adoption Marketing, Adoption Programs, ASPCA Partnership, Foster Care, Marketing & Media, Saving Lives, Social Media, volunteers

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