Shelter’s Edge

- Has your agency recently reached a milestone, achieved a big goal or celebrated an anniversary? Have you told everyone?! Take a cue from ASPCA Partnership agency Tallahassee-Leon Community Animal Service Center, who hit a milestone last week when their veterinary team performed its 10,000th spay/neuter surgery. The agency shouted out about it bigtime, getting some nice media coverage that focused on the actual #10K surgery—a two-month-old calico named Berry.

In addition to posting her photo on their Facebook page, TLCASC made smart use of their Facebook real estate with this Timeline image:

- Coming right up: One order of slammin’ shelter signage, brought to you by Sacramento SPCA in celebration of Be Kind to Animals Week. Love the daily specials theme, SacSPCA, and thanks for leaving such a big tip!

Click to enlarge

- Recipe for instant Facebook engagement: Next time you have a big adoptions event and empty a kennel, take a picture and get that pup up on your Timeline pronto!

A couple weeks ago, The Humane Society of North Texas completely emptied one room in their adoption building during a weekend event. The fans went wild when this photo was posted on Facebook—102 likes, 25 shares and (how’s this for customer service?!) responses from HSNT within minutes to questions from folks wanting to come in and adopt. Great work on the adoptions floor and on your Facebook Timeline, HSNT!

- No small potatoes: The average value of a Facebook supporter is $214. Find out how to maximize that relationship next Wednesday, May 23, at 3pm ET: register for our  free webinar, 10 Tips for Marketing & Fundraising Using Social Media.

- Website article to Facebook Timeline: “Hey buddy, you scratch my back, I’ll scratch yours…” This is exactly the kind of dialogue your communications channels should be having—as demonstrated in action by the San Francisco SPCA:

Anytime you post new content on your website or blog, push out the link (and a photo, too, for extra credit and max impact, like SFSPCA) on your Facebook and Twitter feeds. You can also do this for static content on your site that you may not promote a lot but is still super-important, like tips for new adopters, ways to donate or your spay/neuter & wellness services. (And don’t forget the flipside—get that Facebook share button on your website articles and a link to your Facebook page on your website homepage. Scratch, scratch, scratch.)

Related links:
“Happy Birthday To…”
Webinar: 10 Tips for Marketing & Fundraising Using Social Media
Social Media Glossary

Tags: Adoption Marketing, Adoption Programs, ASPCA Partnership, Fundraising, Marketing & Media, Saving Lives, Social Media, webinars

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