Shelter’s Edge

Reflecting on what you’ve accomplished and where you’re headed is going to be a whole lot easier this year thanks to business expert Caryn Ginsberg’s new book: Animal Impact: Secrets Proven to Achieve Results and Move the World. Ginsberg cites dozens of examples of animal advocacy – both successful and not so successful – to illustrate how to be more strategic in achieving change for animals.

Three of my favorite lessons:

- How to say something to someone instead of nothing to everyone

- How to figure out what’s keeping people from changing their behavior…and then getting rid of those “barriers to change” in order to facilitate the desired behavior

- How to use a strategic message grid so you reach your target audience

And the best part is, in addition to a wonderfully clear step-by-step formula for achieving impact, the book is just loaded with personal experiences of animal advocates across the spectrum of animal issues…which makes me feel like I now have a whole new expanded network of friends and colleagues here in the trenches with me.

Full disclosure: I’ve worked with Caryn on numerous projects for different organizations and think of her as a friend. But I’m promoting her book because it gave me a swift kick in the pants (what are friends for, right?). Now I’m busy applying some business strategy to improve the impact of my current projects – and really getting excited about it. So I thought I’d pass the kick[start] along. And here’s a bonus: download the first chapter for free.

Enjoy!

Related links:
“The Perfect (Brain) Storm”
Shelter Management: Leadership and Planning

Tags: Board & Leadership

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