Little Black Book of Adoption Promotions
Looking for some inspiration to get those dogs and cats adopted? Not only have we got your number—but we’re really into sharing our digits, too. The Little Black Book of Adoption Promotion Ideas is 125 pages of strategies and marketing successes from shelters all across the country, from New York City Animal Care & Control’s powerful Mugshots campaign and Charleston Animal Society’s & Sacramento SPCA’s clever Certified Pre-Owned Cats to Nevada Humane Society’s Arbor Day (yup, Arbor Day!) promotion. Please share this with your colleagues, and a big old “Thank you for letting us share, you totally rock!” if your agency is featured within.
- Click to flip through the book!
Tags: Adoption Marketing, Adoption Programs, Fee-Waived Adoptions, Marketing & Media, Saving Lives, Videos
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Sarah Matisak Says:
This is a wonderful idea that will undoubtedly inspire creativity and save many lives. Do you have the book available for print? I would like to have the option of sending a hard copy to shelter professionals that may not have immediate access to email. Thank you!
Valerie Sheppard Says:
Hi Sarah. We’re so glad you like the book! If you open the link and click on the paperclip icon, there’s a PDF of the entire Little Black Book that you can print (warning – it’s 125 pages!). I hope this helps.
-Valerie, ASPCApro Team