10 Cat Marketing Campaigns
These round-ups are so easy to put together because, hey, you guys are all doing such delightfully creative and downright aggressive marketing to save cats’ lives. Check out the latest strategies from your colleagues in the field.
Everything Goes With Black
A collaboration among 6 Northeast Ohio organizations hosted by Cleveland Animal Protective League, Cleveland, OH, and including Geauga Humane Society and Lake Humane Society
Your Summer Break Can Save Lives!
South Suburban Humane Society, Chicago Heights, ILPerfect timing on this shout-out for foster volunteers aimed at college students and families during summer vacation/kitten season.
An ASPCA partner agency’s recent take on this popular adoptions promotion. Our favorite bit from the promotional copy: “Please come in and take one out for a test pet today.”
Asheville Humane Society, Asheville, NC
Our ASPCA partner agency hit the road every Saturday last summer for this series of off-site adoption events, at which fees were waived for all cats six months and older.
For the month of November last year, our ASPCA partner agency waived adoption fees on all cats 6 months and older.
Folks could adopt a cat for a song (i.e. name their own adoption price!) at this week-long event hosted by this 2010 ASPCA $100K Challenge contestant.
Miss Kitty’s Memorial
Sacramento County Animal Care & Regulation, Sacramento, CA
We had to include this sweet memorial plaque honoring Miss Kitty, a stray cat who “adopted” the Sacramento County shelter as her own.
One of our 2010 ASPCA $100K Challengers ran this clever promotion during the holiday weekend—during which 46 cats “found new worlds in loving homes.”
Our ASPCA partner agency ran this promotion last July, during which adoption fees were waived for all cats and kittens.