10 Cat Marketing Campaigns
These round-ups are so easy to put together because, hey, you guys are all doing such delightfully creative and downright aggressive marketing to save cats’ lives. Check out the latest strategies from your colleagues in the field.
Everything Goes With Black
A collaboration among 6 Northeast Ohio organizations hosted by Cleveland Animal Protective League, Cleveland, OH, and including Geauga Humane Society and Lake Humane Society
Sadly, black cats are often the last to be adopted at shelters—but over the course of this 2-day event, 159 cats (including 79 black felines!) found homes.
Your Summer Break Can Save Lives!
South Suburban Humane Society, Chicago Heights, IL
Perfect timing on this shout-out for foster volunteers aimed at college students and families during summer vacation/kitten season.
Certified Pre-Owned Cats!
Charleston Animal Society, Charleston, SC
An ASPCA partner agency’s recent take on this popular adoptions promotion. Our favorite bit from the promotional copy: “Please come in and take one out for a test pet today.”
Kittenzilla!
SPCA of Wake County, Raleigh, NC
Wake County ran this half-off cat adoptions promotion as part of the campaign they mounted during the ASPCA $100K Challenge.
Pussy-Cat-Palooza
Asheville Humane Society, Asheville, NC
Our ASPCA partner agency hit the road every Saturday last summer for this series of off-site adoption events, at which fees were waived for all cats six months and older.
She has 9 lives…
Central Oklahoma Humane Society, Oklahoma City, OK
For the month of November last year, our ASPCA partner agency waived adoption fees on all cats 6 months and older.
Classical Cats!
The Humane Society for Tacoma and Pierce County, Tacoma, WA
Folks could adopt a cat for a song (i.e. name their own adoption price!) at this week-long event hosted by this 2010 ASPCA $100K Challenge contestant.
Miss Kitty’s Memorial
Sacramento County Animal Care & Regulation, Sacramento, CA
Click to read plaque
We had to include this sweet memorial plaque honoring Miss Kitty, a stray cat who “adopted” the Sacramento County shelter as her own.
Cat-lumbus Day
Mohawk and Hudson River Humane Society, Menands, NY
One of our 2010 ASPCA $100K Challengers ran this clever promotion during the holiday weekend—during which 46 cats “found new worlds in loving homes.”
Feline Free Fur All
Austin Humane Society, Austin, TX
Our ASPCA partner agency ran this promotion last July, during which adoption fees were waived for all cats and kittens.
Tags: Adoption Marketing, Adoption Programs, Saving Lives
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Emily Garman Says:
I LOVE LOVE LOVE “Certified pre-owned cats”!! That is so creative and funny. The graphics are great as well. Great job, Charleston!
Nikita Cat Says:
Some might say, after exploring my blog, that I am “Certified”…but I am not pre-owned. ;-D
My Protege, Young Elvira Mistress of Pussydom, was pre-owned and, under my tutilege, some might say that she’s well on her way to being certified. ;-D