Keeping Up with the Contestants, Part 5: 1 Down, 2 To Go
The ASPCA $100K Challenge contestants have entered their second month of competition—and if Labor Day weekend was any indication of things to come, September’s gonna be full of fun family events, innovative promotions and community spirit. Oh, and a lot of football.
Is your agency featured here? Click that green button at right and ask your followers to retweet, too—it’s all about getting the word out!
“September Already?”
That’s the title of the latest blog from SPCA, Inc., and just goes to show you how hard the Lakeland, FL, agency has been working. “Adoptions are soaring, and we can barely believe it’s been a month,” they write. “We’ve gotten the word out through grassroots marketing, and boy, has that paid off. Hard to imagine what it would be like with a full-fledged marketing campaign—we might go out of business!” Just one of their recent adoption success stories:
And dogs and cats were flying (OK, more like walking and/or being carried) out of the SPCA of Wake County on Labor Day weekend, during the Raleigh, NC, agency’s LABOR (day) of LOVE adoptions event. A whopping 84 pets found homes, including the four special needs pets featured in this video:
Dayton, OH, did up Labor Day in a big way, too, with the Humane Society of Greater Dayton hosting an adopt-a-thon and a parade for the community: 
But what many of our Challengers really want to know…Are You Ready for Some Football??!!
Western PA Humane Society sure is! The Pittsburgh agency made a special play for Steelers fans—for a limited time, dog and cat adoptions were half price for anyone showing up to adopt dressed in Steelers gear. “I’ll be down today in my Steelers shirt to find a puppy. This is really great offer!” commented one fan on their Facebook page.
The Greater Birmingham Humane Society is bravely pitting Auburn Tigers fans against Alabama Crimson Tide fans for an entire month during the Gridiron Challenge. All adopters will be asked if they’re Auburn or Alabama fans, and the winning team will be announced at the end of September. GBHS created badges that any supporter can display on their blog, Facebook page or personal website.
It’s already serious business, folks, as seen on the agency’s Facebook Wall: “Oh, and Alabama’s lead is widening on Auburn. Time for my fellow Auburn Tigers fans to come out and adopt from the GBHS!” Great idea for engaging the community!
But the best thing about the community support we’re seeing for the ASPCA $100K Challenge contestants? There’s no age limit—or minimum—for making a difference. Jaylen and Garner, for example, asked for donations to NOAH Animal Adoption & Spay/Neuter Center instead of presents on their recent 6th and 8th birthdays, respectively, collecting $1,400 and lots of treats, food and toys. 
“In addition to garnering all the donations and sharing this generous deed with all their friends,” blogged the Stanwood, WA, agency, “this wonderful family also tells all their friends about rescuing pets. A couple of days after the birthday party, a friend who’d attended adopted a kitten from us. What a wonderful example of positive domino effect to help save more lives!”
Visit the Save More Lives Community to learn more about the Challenge.
Tags: $100K Challenge, Adoption Marketing, Adoption Programs, Keeping Up with the Contestants, Saving Lives
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Leave a Reply
We appreciate your participation. Your comment will be published once it's approved. Please read our comment policy.