Shelter’s Edge

Are We Hitting Our Target?

As some of you know, I am a pretty data-focused person. When someone tells me they are doing X or Y to affect change, I want to know how they know it is working. Successes in spay/ neuter programs are often measured by the number of surgeries – which may not be the right, or only, goal or measure. I have noticed that our field has done an absolutely amazing job at refining procedures to enable us to conduct low-cost high-volume spay/neuter. With models for both mobile units, such as the ASPCA’s mobile spay/neuter clinics, and brick-and-mortar facilities (Humane Alliance model), the field has truly measured and made a science of sustainable low-cost S/N.

Many communities have embraced the high-volume model and are conducting a significant number of spay/neuter surgeries. However, many of these communities are not seeing a decrease of intake into the sheltering system. At the ASPCA, we believe that the animals who enter the sheltering system are most at risk. If we start with this agreement in philosophy, and given that our resources for S/N are not unlimited, we may need to slightly shift our model from high-volume, low-cost S/N to a truly targeted high-volume model.

What do I mean by truly targeted?

I will start with what I do not mean. I do not mean targeting a particular income level, and I do not even mean targeting a particular zip code. What I am suggesting is a deep dig into an organization’s intake to first identify the populations most at risk, and then to use Geographic Information Systems (GIS) to help us better target those populations.

Dr. Gary Patronek from Animal Rescue League of Boston recently published an article using GIS to track risk for incoming cats. This research piqued our interest in the tool.

To truly target we need to have data from both the intake facilities and the S/N facilities. The ASPCA Partnership in Asheville served as our pilot community for the use of GIS for targeting at this level. How incredibly cool to use the community where Humane Alliance lives!

When Humane Alliance began their work in Asheville, they achieved impressive intake decreases in the community sheltering system. Even here, where a high-volume model has had impact on intake, there are still opportunities for better focusing the resources toward the areas of highest risk – meaning the areas where intake is highest. There is still a significant population at risk in the community. This motivated the partners in the community – and us at the ASPCA – to begin to look toward an additional focus for targeting: using GIS.

Here you can see an example representing the intake of free-roaming cats.

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And this represents the spay/neuter of cats in that same area.

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This image shows the overlay of intake and S/N:

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This is a good way to visualize where intake and S/N overlap – and where they do not – to better focus targets.

Asheville has entered baseline data, studied the GIS maps, made initial location target decisions, and is starting targeted S/N. We will be analyzing the intake numbers monthly and entering their data quarterly into the GIS system to monitor progress at the targeted locations. We are working with Toledo and Erie, along with a few of our ASPCA Partnership communities, to potentially add their data to the system, and will continue to test and grow the program.

We are hopeful that in the future this tool will be able to help cities across the country better target S/N programs toward the areas of high risk. In order to move toward that, we need to continue to message the importance of clean data. Be sure those addresses represent accurately the locations those animals came from. Be sure to enter estimated dates of birth so we can track effect of S/N programs by intake of juveniles and even neonates.

We are so excited about the prospects around this new tool – what are your thoughts?

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5 Responses to “Are We Hitting Our Target?”

  1. When will you have more results to share (Toledo, Erie and other ASPCA partnerships communities)?


  2. Rebecca Rodgers Says:

    How can we learn more about GIS? Where can we get it? How much does it cost?


  3. Sandra Smith Says:

    Rebecca Rodgers asked “How can we learn more about GIS? and Where can we get it? How much does it cost?

    Could you publish your answer to her as I have the same questions.

    I volunteer at two small shelters one that does low cost s/n and this would be valuable to this facility.
    The other does intake only and s/n thru their vet and then onto adoption. I could use GIS to see where these animals are coming from and target these areas with door hangers, posters etc.
    Thanks for your help.


  4. Elyse Orecchio, Shelters' Edge moderator Says:

    Thanks for your questions; here is Dr. Weiss’ response:

    First – a BIG word of caution – we have yet to work with an organization whose data is clean enough to provide meaningful map analysis on first attempt. It is very important for you to have at least 80% of your shelter intake data that can be coded – sounds like a snap, but it usually is not. Between incorrect spelling of road names to putting in the address of the finder as opposed to where the dog was found, dirty data abounds! We are finalizing a how-to tool for data cleaning that will be available right here on Aspcapro.org soon. Next – we need to do more than just place dots on the map – you want to be sure to analyze the data to account for population density, expected intake and more. Your best bet, once you have clean data, is to connect with your city and local universities as they will likely have GIS analysts (like our own ASPCA GIS superstar Greg Miller) that can help you with mapping and analysis.

    -
    Emily Weiss, Ph.D., CAAB
    Vice President, Shelter Research and Development Community Outreach, ASPCA

  5. Dr. Weiss is correct in referring you to a local government agency. I am currently a GIS analyst for a local county government. Many states like mine have a state government website that allows the general public access to “shapefiles”. Shapefiles such as roads, hydro and parcel info among others, can be downloaded for free and added to your map. Arial imagery can also be downloaded. ArcGIS is somewhat the “Microsoft” of GIS software. I highly recommend this software. They offer a free 60 day trial as well. (http://www.esri.com/software/arcgis/arcgis-for-desktop/free-trial.html)
    Thank you for all of the good works that you continue to do Dr. Weiss :) You ARE making a difference!!

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