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Are you charged with promoting adoptions or adoption-related events at your agency? Look no further for inspiration and information on successful campaigns from shelters all across the country.
Got a campaign to share? Email outreach@aspca.org.
ASPCA Research
Less Is More on the Adoption Floor
More cat adoptions, that is. Find out how you can configure your adoption floor so that potential adopters don't experience "option shock."
Do Cat Names Affect Adoptability?
Does it matter if the name on a kitty's cage card says "Fluffy" or "Farrah" or "93957?"
Put Their Best Paws Forward
Name Your Price Cat Adoptions
Considering free or name-your-price adoption? See how one small shelter quickly created a successful event.
ASPCA Ebooks
Download the ASPCApro Community Engagement ebooks. Each ebook tells the
story of a shelter who rallied its community to build strong connections
and save more lives. Consider replicating their successes at your
shelter.
Tips for Presenting Your Adoptable Animals
Help your animals be irresistible to adopters.
Getting Great Photos of Your Animals
Ten tips for taking photos that show your animals in the best possible light.
What's Included in Adoption Fees
Use these nifty visuals to demonstrate that a shelter animal is always a good value.
Prize-Winning Promotions
1. See St. Huberts' Animal Welfare Center’s provocative adoption campaign.
2. Download the artwork for your shelter.
Soulmate Adoptions Soar
A fun and savvy campaign that incorporates ASPCA’s Meet Your Match Adoption Programs.
Special Events and Special Animals
Tampa's Animal Adoption Expo
Step by step: attract thousands of potential adopters to a day-long event, and send hundreds of animals to permanent, loving homes.
Hosting Large-Scale Animal Adoption Events (.pdf)
Best Friends Animal Society offers tips for running successful animal adoption events that find homes for hundreds of animals.
A Talent Show for Adoptable Dogs
Help the public overcome the perception that shelter dogs are there because ‘something is wrong with them.'
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