9 Don'ts and a Giant Do!

Don't Sound Like a Press Release
A less formal, personal tone is the way to go for social media.

Don't Leave 'em Wondering
Customer service is key-even online.

Don't Forget the Staff
Who better to speak passionately on your org's behalf?

Don't Forget your Website
Social media is important, yes, but your website is still tops.

Don't Miss the Big Picture
Edit your photos.

Don't Make it Look Like You Don't Care
For example, don't promote your MySpace page if you don't update it.

Don't Be Inconsistent
Your social media messaging should reflect that of your website and print publications.

Don't Look a Gift Horse in the Mouth
Lots of free stuff you should use! Ex: YouTube provides free ads to nonprofits.

Don't Cover Up All Your Mistakes
Comments are a chance to educate and show you're real and trustworthy. If you remove a comment, explain why.

DO Put Your Listening Ears On!
Stay on top of what your peers are doing, and borrow their great ideas.