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Telling Your Story

50 Things To Do on Facebook

  1. Ask fans to donate their statuses to an animal available for adoption
  2. Create a page for a shelter "spokespet"
  3. Put local businesses and local groups you work with on your Favorite Pages list
  4. Run a trivia contest for a week; every day your status will be a new question!
  5. Start a Photo Album and ask fans for photos of pets adopted from your shelter
  6. Share weekly pet care tips
  7. Post your weekly adoption numbers
  8. Give a shout-out to a top volunteer
  9. Ask a question! i.e. What's your pet's best trick? If your pet were a celebrity, who would he/she be?
  10. Post your hours of operation and directions under the Info tab
  11. Post adopters' happy endings stories in your Notes section
  12. Post a video of a pet available for adoption
  13. Post a link to a cool animal video (you know, the ones your friends send you…)
  14. Start an In Memoriam Photo Album and ask fans to share their photos
  15. Throw a reception at your shelter for your Facebook fans
  16. Post a link to your website
  17. Tell folks how they can subscribe to your newsletter
  18. Post an item from your wish list each week
  19. Ask fans to ask their friends to become fans of your page
  20. Ask fans to share a link to your website
  21. Post information about lost pets
  22. Post information about found pets
  23. Take advantage of your fan page's Insights tool to track user interaction
  24. Post pet of the day or pet of the week
  25. Ask fans which volunteer/adoption counselor helped them find their pet
  26. Designate days of the week — for example, Foster Fridays
  27. Update fans on when your shelter and staff will be on local news
  28. Post links to news coverage — articles, videos — about your shelter
  29. Post links to new content on your website
  30. Create a photo album that highlights a special service you offer (i.e. birthday parties at the shelter)
  31. Run a photo contest
  32. Create a Photo Album featuring your staff in action. Don't forget captions!
  33. Start a discussion about the importance of spay/neuter
  34. Thank your fans
  35. Thank your donors
  36. Post a link to the membership/donation information on your website.
  37. Ask fans to take action on local animal-related legislation
  38. Give your fans a challenge — i.e. help us get 100 new fans in a week!
  39. Comment on news & events happening in your community
  40. Ask fans to help you name new residents at your shelter; let 'em vote on your top 2 fave suggestions
  41. Steal content from Facebook — all those great photos and comments on your special events, for example — and use it on your website or newsletter.
  42. Compile fan photos of adopted pets and post them on your blog.
  43. Tell fans when you're open (or closed!) over holiday weekends.
  44. Don't offer a service that folks often ask about? Tell them where to get it.
  45. Create a "10 Over 100" Photo Album of 10 animals who've been at your shelter for more than 100 days.
  46. Put out a call for volunteers for upcoming events (be specific about what they'll be doing!).
  47. Post job openings.
  48. Plug staff radio appearances.
  49. Post directions to your shelter in your Info box


  50. And our 50th thing to do on Facebook: Let loose, a la this status one shelter posted for its fans: "It's Friday! Let's do something fun, the first person to say "Meow, Woof" to our front desk will receive a prize!"
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